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Contact Info
- Mumbai, India
- info@identik.in
- Brand Name
Annajyoti - Sector
Food - Brand Reach
Mumbai, India - Services
Branding, Communication Design, Packaging Design, Website
Branding for salt manufacturing company.
Annajyoti is a premium quality rock salt that is extracted from the Himalayan mountains. The visual communication is derived from the himalayan mountains with brand name "Annajyoti" at the base in bold and the tag line "Be Healthier with us" warped in a smiling curve to indicate good health. Inline with client's briefying, M. H. SALT logo is embedded with Annajyoti branding, in order to relate with the parent company. A soft peach color to match pink salt with maroon color resembling strength. A stylised serif font Century Schoolbook Regular is used to add elegance to the brand. Overall branding is visualised considering a premium quality packaging for the product that is ready to compete its rivals.
Challenge
Premium packaging design to compete existing brands.
Project Duration
120 Working Hours.
Projects Tasks
Packaging sample testing and approvals, kld design, creative artwork design, 3D mock-up design, digital sampling, print ready files, print consulting.
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