Annajyoti is a new product launched by M.H. Salt Pvt. Ltd. in the premium series of himalayan rock salt. The development of packaging was a complete new trial for the brand considering various factors like shelf-value, its competitors, storage etc. The pre-designing process involved sample packaging development and testing followed by design process that involved kld design, framing color palette as per brand guide, creative artwork design, 3D mockup design and creating print-ready files. iDENTIK completely handled the project from conceptualisation to ready product delivery.