The Maddrass Batter is a young brand that launched its idli/dosa batter in a normal food parcel, foil packaging. After reaching a good amoount of audience, an attractive and strong packaging became the need of brand. The development of new packaging was a complete transformation of brand considering various factors like shelf-value, its competitors, storage etc. The pre-designing process involved product photography, photo editing & retouching followed by design process that covered kld design, framing color palette as per brand guide, creative artwork design, 3D mockup design and creating print-ready files. iDENTIK completely handled the project from conceptualisation to ready product delivery.