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The Maddrass Batter packaging
  • Brand Name
    The Maddrass Batter
  • Sector
    Food
  • Brand Reach
    Mumbai, India
  • Services
    Branding, Communication Design, Brochure, Business Profile, Social Media, Packaging Design

Product packaging design for idli/dosa batter.

The Maddrass Batter is a young brand that launched its idli/dosa batter in a normal food parcel, foil packaging. After reaching a good amoount of audience, an attractive and strong packaging became the need of brand. The development of new packaging was a complete transformation of brand considering various factors like shelf-value, its competitors, storage etc. The pre-designing process involved product photography, photo editing & retouching followed by design process that covered kld design, framing color palette as per brand guide, creative artwork design, 3D mockup design and creating print-ready files. iDENTIK completely handled the project from conceptualisation to ready product delivery.

Challenge

Maintain Brand Consistency across Digital & Print Media

Project Duration

120 Working Hours.

Options

Total 4 design and color options.
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